Digital Trading Manager
Since joining RM 4 years ago, I have progressed from Merchandising Manager to Trade Manager and now Senior Digital Trade Manager. In my role I manage the commercials for the websites and ensure it trades effectively for our customers. Our aim is to make sure we have the right messages for the right customers. When I first joined we were about seeing about 30% of sales online but now over half of our sales are online. Our approach has changed and we need to treat our websites like our retail site. In the last few years we have really developed our digital marketing with more social media and more targeted promotions.
What I enjoy is how varied the role is. No day is the same. I also like the education market, it’s complex and has lots of nuances. It’s an additional challenge having two brands and such the different propositions across the brands.
Since I joined I feel we have achieved more process and structure. We’ve taken the website from functional to best in class. Now with the process and structure in place it allows us to review data and performance. We have a more business focused mindset towards digital and I have really been able to influence that. I came from fast paced B2C retailer and have been able to really use my experience from there but the difference at RM is your ability to put your stamp on things. You can really make a difference. I am responsible for two massive websites. People truly listen and have taken on board what I have said. As a result I have been able to put the reporting in place and use the data to show people what is happening. Data tells you a story you can make decisions from.
We have also worked to establishing a branding. When I joined we didn’t have a content team. I have been able to get involved in aspects of digital that I wouldn’t elsewhere and so my understanding and experience is broader. I have joined board meetings and rolled out new systems which I wouldn’t get to do in most companies. The company have been brilliant with the opportunities they have given me and in return I have been able to achieve a lot for them.
Every change we make each year we are moving forwards and getting into a better place. Working for RM allows autonomy and the ability to make a difference. The ambition of the company is huge.