"It is important to me to work for an organisation that makes a positive impact to the world. RM Results offers this feel-good factor."
The marketing team I head up works to support business development at RM Results. This encompasses attracting new customers, exploring new market segments and adding value to our existing customer partnerships. We also take an active role in facilitating internal communication across the business.
I enjoy the variety that my role provides, from meeting existing and prospective customers to exploring new ways of raising the profile of our brand. The online world provides us with a number of ways to reach people, as well as measure results more quickly and transparently than traditional marketing activities. This makes it an exciting time to be in marketing, where we are constantly needing to acquire new skills from understanding the latest data protection legislation to harnessing the technical capabilities provided by marketing automation and analytics.
Since joining RM, one of the most rewarding projects I have been over-seeing is developing our digital campaigns and activities. Our content-centred campaigns have driven a huge increase in traffic to our website, where our marketing automation and analytics tools then allow us to take people on a journey, with tailored content and personalised follow-up communications. Interesting leads can be more easily identified and passed to the sales team.
RM has offered me numerous opportunities for training and development, from attending industry conferences to better understand the assessment market, to internal and external training courses to help me to develop in my role. I also regularly attend Business to Business (B2B) marketing networking events which are useful for sharing experiences with other marketing professionals across different sectors. Colleagues are dedicated and extremely hard-working, yet always willing to give their time to help when their expertise is required.
I joined RM when my own children were starting primary school. It has been a really interesting journey for me on a personal level to join the education and assessment industry at this time. I have been impressed with the flexibility RM was able to offer me as a working parent. As a head of department with an office-based team, I want to be available in the office as much as possible but equally don’t want to miss important school events. RM Results has allowed me to set preferred working hours and the ability to work from home when needed, which helps me balance work with the school run.
I recently joined the school’s board of governors and RM, as a technology provider in the education sector, actively supports employees with this by allowing time off for governor duties.
It is important to me to work for an organisation that makes a positive impact to the world. RM Results offers this feel-good factor, as students getting the results they deserve from high-stakes exams is so important to their future life outcomes.
One area that is of particular interest to me is apprenticeships. I chose not to go to University myself and instead, as a Marketing Assistant, was sponsored through my employer to study for Chartered Institute of Marketing qualifications, through which I ultimately received my postgraduate diploma in marketing and Chartered Marketer status. I am proud therefore that RM is creating new roles for apprenticeships, including in marketing.
Overall, it is a very exciting time to work for an organisation that is growing whilst continuing to offer an excellent level of service to its customers.